Mixed Media Campaigns

Creating a direct mail and email campaign can be a challenge. When do you send one and then the other, and how does the data interact? NFocus can create triggered campaigns. As your direct mail prepares to be scanned for delivery, the email campaign can push forward and create a multi-touch campaign. Being notified via email that your publication or catalog is about to be delivered in your mailbox is a great way to improve response.

Trigger Data

New Homeowners, New Movers, New Businesses, and New Construction. These newbies are buying products and services. Are they buying yours? Data interaction is also hitting the market at the right time. Create campaigns to these groups on a continuous basis and start the conversation now.

Call Center Knowledge

NFocus will work with your call center and provide data that relates to the call as well as tracking the information for better campaigns throughout the future. As the direct mail campaign hits the postal equipment, your call center can be notified that certain geographic areas are about to hit the mailbox so they can plan accordingly. Infusing your data with RSVP codes or distance information is helpful for the operator to assist your customers in placing their order or reservation. It all comes together through data interaction.