The NFocus Data Center handles millions of records a day for analysis, direct mail, email marketing, and address hygiene projects. Whether it is basic list cleanup, overlaying demographics to understand who your clients are, or applying our postal optimization processes, our people can provide a positive impact to your marketing department.

Practical Post Office™

Postage is a major cost to a direct mail campaign. Companies have the ability to negotiate better postage through address quality, proper targeting, and postal optimization. Some of best cost savings in mailing is not mailing the piece at all. Audience and Offer accounts for 90 percent of the success of direct mail and email. The NFocus Data Team can assist throughout your campaign to target the right audience by optimizing your postage and delivery, provide tracking, and then creating an NSight Response report. The Data Agency positions your data for best results.

Address Quality & Hygiene

NFocus has an in-depth understanding of all the postal processes and address quality applications. Move Updates, Merge/Purge, Suppression, and how to measure deliverability have an impact not only on the postage at that time, but response, match rates, and future address quality. Not all address quality is created the same, so turn to our team for recommendations and ways to promote healthy data.

Postal Optimization & Logistics

"We presort your list for the best postage." We all hear it from all the providers, but does that really happen - No. At NFocus we institute best presorting practices to judge what is best for you and your direct mail. Sometimes the best postage means a lot more production, trucking, and more hidden costs. We work with your mailhouse and logistics company to determine best overall delivery and value for you. We also explore additional ways to create Add-a-Record scenarios to reach additional postal discounts thanks to our data hosting solutions.

Predicting & Tracking

Did it get delivered? When will it be delivered? Sending a mailpiece can sometimes be a drop and pray mentality.  Our tracking services can provide assistance to plan your call center or retail stores for response activity. Get notified when your mail is on the postal equipment and getting ready for delivery.

Is your mailpiece non-machinable?  We can still provide assistance with seeds, monitoring, and leveraging the postal ADVANCE system.